Bucket Up

While many people derided the ice bucket challenge that spread over social media in 2014 as “slacker activism”, the truth is that the huge surge in funds from the campaign has been credited for a major new breakthrough in fighting ALS. Anthony and Jeff discuss the topic of social media campaigns, generosity, and the sad need for online communities to destroy nice things.

While many people derided the ice bucket challenge that spread over social media in 2014 as “slacker activism”, the truth is that the huge surge in funds from the campaign has been credited for a major new breakthrough in fighting ALS. Anthony and Jeff discuss the topic of social media campaigns, generosity, and the sad need for online communities to destroy nice things.

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Today’s story was submitted by Evan Freeze: http://mentalfloss.com/article/67598/ice-bucket-challenge-led-major-breakthrough-als-research

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